- •Предисловие.
- •Настоящее учебное пособие предназначено для студентов экономического вуза немеждународной специализации, изучающих деловой английский язык.
- •Основной целью обучения иностранному языку на данном этапе является дальнейшее развитие языковой компетенции путём реализации всех компонентов и активизации навыков и умений, необходимых для общения в сфере деловой коммуникации.
- •Основным принципом процесса обучения является активизация деятельности обучающихся посредством использования упражнений коммуникативного характера, требующих работы в парах и мини-группах.
- •Помимо практических обучающих разработок учебное пособие включает приложение с методическими рекомендациями для оптимального использования представленного материала.
- •Использованные в пособии комплексные знания в области международной бизнес-коммуникации, наработанные западными и отечественными авторами, дают возможность наиболее эффективно обучить студентов навыкам устной и письменной речи в данной сфере.
- •UNIT I. JOB HUNTING
- •Ex. 1. Say if these statements are true or false to find out who you are.
- •Note:
- •I think that my main skills are …
- •Ex. 4. Describe the nature of your future work.
- •What do you do?
- •Types of job and types of work
- •Ways of working
- •Recruitment
- •CURRICULUM VITAE
- •Next step, Fiona Scott has undertaken, is the letter of application.
- •THE LETTER OF APPLICATION
- •Fit for Hiring? It’s Mind over Matter
- •1. Tell me about yourself.
- •2. Why do you want to work for us?
- •3. What would you do for us?
- •4. What are your strong points?
- •5. What is your biggest weakness? (A look-for-the-reaction type question.)
- •6. Tell me about one of your working achievements.
- •It’s time to take a pride in your major accomplishment at previous work. But be careful. Don’t boast!
- •7. What did you like least about your previous job?
- •8. Why did you leave your last job?
- •9. How long will it take you to make a contribution to our firm?
- •Don’t promise exactly as you do not know the future environment.
- •10. What salary would you desire?
- •11. Do you have any objections to a psychological evaluation?
- •12. Do you have any questions?
- •Ex. 18. Here are some tips to prepare for the interview in the best way.
- •Before the interview:
- •Just before:
- •At the interview:
- •Ex. 19. Work in pairs (Student A and Student B).
- •Student A:
- •Student B:
- •Vocabulary
- •Wages, salary and benefits
- •Compensation 1
- •Note: compensation 2
- •What satisfying and dissatisfying factors have you written down? Are the employees working for these companies happy?
- •Ex. 8. Translate these phrases into English:
- •Ex. 9. Discuss these questions with a group.
- •1. How much should companies be involved in the lives of their employees?
- •2. How can businesses help to improve the balance between employees’ working and leisure hours?
- •Ex.10. Listen to the interview (use the audio course to “Market Leader” Upper Intermediate, Rec. 5.1) and answer the questions bellow.
- •A. To understand recording in a better way you have to work with vocabulary: match the words to their Russian equivalents.
- •B. Listen to the interview and answer these questions:
- •2. Which groups of workers are most satisfied and which are least satisfied?
- •3. Which factors are the most motivating at work?
- •Project task.
- •Ex. 11. Make a project “The Company I would like to work for”. Invent a number of fringe benefits to ease the employees’ lives and motivate them to work harder. Convince all the rest of your group that Your Company is the best.
- •1. Do job titles give a good idea about what someone actually does?
- •2. To what extent do you judge someone by their job?
- •3. Which would motivate you more: a pay rise or a better job title? Why?
- •4. Why might job titles cause problems among staff?
- •5. What do you think people with the following titles do at work?
- •Ex. 13. Read the article. Compare your answers to Exercise 12 with what the writer says. Does anything from the article surprise you?
- •Job Satisfaction is All in a Name.
- •Bosses who are cash-strapped but want a decent typist without having to give them a pay rise would do well to call them “Digital Data Executives”.
- •According to the study by Office Angels, the secretarial recruitment consultancy, job-title snobbery creates such envy that 90 per cent of employers and 70 per cent of employees said that it caused staff division.
- •Filling clerks long to be known as “Data Storage Specialists”, photocopying clerks as “Reprographics Engineers”, secretaries as “Executaries” and post-room workers as “Office Logistics Coordinators”.
- •Ex. 14. Match the jobs on the left with their more professional-sounding job titles on the right. Then try to make up some job titles of your own.
- •Final discussion.
- •Ex. 15. Discuss in groups the importance of a job title in providing job satisfaction and answer the question if a better job title is more motivating factor than a pay rise.
- •Vocabulary
8
Ways of working
I’m an office worker in an insurance company. It’s a nine- to-five job with regular working hours. We all have to clock in and clock out every day. In this company even the managers have to, which is unusual.
I work in a car plant. I work in shifts. I may be on the day shift one week and the night shift the next week. It’s difficult changing from one shift to another. When I change shifts, I have problems changing to new routine for sleeping and eating.
I’m in computer programming. There’s a system of flextime in my company, which means we can work when we want, within certain limits. We can start at any time before eleven, and finish as early as three, as long as we do enough hours each month. It’s ideal for me as I have two young children.
I’m a commercial artist in an advertising agency. I work in a big city, but I prefer living in the country, so I commute to work every day, like thousand of other commuters.
Working from home using a computer and the Internet is becoming more and more popular, and the agency is introducing this: it’s called teleworking or telecommuting. But I like going into the office and working with other people around me.
Ex.7. Tell the group about the job of one of your relatives. Use the words and word-combinations from the exercises above in speaking about the nature, type of his/her work and way of working.
Ex.8. Read the text bellow and write out the words in thick print in your dictionary, explain their meaning.
Recruitment
When a company (employer) needs to recruit or employ new people, it may decide to advertise the job or position in the appointments section of a newspaper. People who are interested can then apply for the job by sending in a letter of application or covering letter (US cover letter) and a curriculum vitae or CV (US resume) containing details of their education and experience. A company may also ask the candidates to complete an application form. The company ‘s Human Resources department will then select the most suitable applications and prepare a short list of candidates or applicants, who are invited to attend an interview. Another way for a company to hire is by using the services of a recruitment agency (US search firm) who will provide them with a list of suitable candidates.
9
Ex.9. Complete the following passage about the role of search firms in recruiting using the word-box. Write out the functions of the search firms.
to hire |
qualities |
job |
position |
company |
post |
suitable |
applicants |
interviewing |
candidates |
Headhunters or executive search firms specialize in finding the right person for the right 1____. When a company wishes to 2____new person for an important 3____it may use the service of such a firm. The advantages for the 4_____ are that it does not have to organize the costly and time-consuming process of advertising, selecting and 5_____suitable 6_____. In some cases, the search firm may already have a short list with the appropriate 7_____ for the 8_____. If this is not the case, then it may act as a consultant, advising on or even organizing testing and simulations to evaluate the candidates’ 9_____ in order to select the most 10 _____ person for the job.
Ex.10. Let’s follow the process of applying for the job with Fiona Scott who has read the advertisement in a newspaper. Read it and analyse, if there is any information about salary, material incentives, responsibilities, required qualifications and personal qualities.
“PREFER A CAMPING TRIP TO A COCTAIL PARTY?”
PATAGONIA has a new position open: PUBLIC AFFAIRS ASSOCIATE.
Job is based in Munich. Candidates must have substantial PR/Press experience and strong writing skills. They must have serious proficiency in technical sport (skiing, kayaking, climbing…) and outdoor experience. German mother tongue. Environmental background a plus. No glamour…it’s a gritty job! Patagonia is a
Californian company which designs and distributes functional outdoor clothing.
Send CV with pictures to:
Nathalie Baudoin
Patagonia Gmbh
Reitmorstrasse 50
8000 Munich 22 – Germany
The interviews will be in Munich during the last week of February.
Fiona Scott decides to apply for the job at Patagonia. Study her CV carefully to see how she has presented the information about herself. Where do you think each of the headings should be placed?
References |
Activities |
Personal Details |
Education |
Skills |
Professional Experience |
10
CURRICULUM VITAE
1 Personal Details Fiona Scott
52 Hanover Street Edinburgh EH2 5LM Scotland
Phone: 0131 449 0237 E-mail:Fiona.scott@caledonia.net 2______________
1991-1992 |
London Chamber of Commerce and Industry |
|
Diploma in Public Relations |
1988-1991 |
University of London |
|
BA (Honours) in Journalism and Media Studies (Class II) |
1981-1988 |
Bradfield School, Brighton |
|
Levels in German (A), English (B), History (B) |
3_______________ |
|
1995-present Public Relations Officer, Scottish Nature Trust. |
|
|
Responsible for researching and writing articles and all aspects of |
|
the Trust’s activities and ensuring their distribution to the press. |
|
Editor of the Trust’s monthly journal. |
|
In charge of relations with European environmental agencies. |
1992-1995 |
Press Officer, Highlands Tourist Board |
|
Preparation of promotional materials and brochures. |
|
Co-ordination of media coverage |
Summers of |
The Glasgow Tribune newspaper |
1990 and 1991 |
Two three-month training periods as assistant to the Sports Editor |
|
Arranging and conducting interviews |
|
Preparation of articles covering local community sports events |
4_______________ |
|
IT |
Office 2000 and Windows NT, Excel, Internet, PowerPoint |
Languages |
Fluent German and proficient in French |
Additional |
Driving license (car and motorcycle) |
5_______________ |
|
Cross-country skiing, rock climbing and swimming Ski Instructor (grade II)
Secretary of the local branch of “Action”, an association organizing sports activities for disabled children
6_______________ |
|
Geoffrey Williams |
Brenda Denholm |
Professor of Journalism |
Sports Editor |
University of London |
The Glasgow Tribune |
Next step, Fiona Scott has undertaken, is the letter of application.
Note:
The letter of application can be as important as the CV in that it often provides the first direct contact between a candidate and an employer.
11
If this letter is not well written and presented, it will make a poor impression. The letter of application normally contains four paragraphs in which you should:
1.confirm that you wish to apply and say where you learned about the job
2.say why you are interested in the position and relate your interest to those of the company
3.show that you can contribute to the job by highlighting your most relevant skills and experience
4.indicate your willingness to attend an interview (and possibly say when you would be free to attend)
Bellow you will find details from Fiona Scott’s application letter. Look at the outline of the letter on the left and indicate where the information below should go.
THE LETTER OF APPLICATION
1
f
2
3
4
5
6
7
8
9
Fiona Scott
10
a. Although I am presently employed by a nonprofit making organization, it has always been my intention to work in a commercial environment. I would particularly welcome the chance to work for your company as I have long admired both the quality of the products that it provides and its position as a defender of environmental causes. As you will notice on my enclosed CV, the job you are offering suits both my personal and professional interests.
b. I would be pleased to discuss my CV with you in more detail at an interview. In the meantime, please do not hesitate to contact me if you require further information. I look forward to hearing from you.
c. Dear Ms Baudoin |
d. 8th January 2000 |
e. I am writing to apply for the position which was advertised last month in The Independent.
f. 52 Hanover Street |
g. Nathalie Baudoin |
Edinburgh |
Patagonia Gmbh |
EH2 5LM |
Reitmorstrasse 50 |
UK |
8000 Munich 22 |
|
Germany |
h. My work experience has familiarized me with many of the challenges involved in public relations today. I am sure that this together with my understanding of the needs and expectations of sport nature enthusiasts, would be extremely relevant to the position.
Moreover, |
as my mother is German, I am |
fluent in this language and would definitely |
|
enjoy working in a German-speaking |
|
environment. |
|
i. Fiona Scott |
j. Yours sincerely |
12
Ex. 11. Work in pairs. Refer back to the job advertisement, CV and letter of application. Do you think that Fiona has a chance of getting the job? What are her strengths and weaknesses?
Ex. 12. Read the advertisements carefully, then write CV and application letter that you would send to apply for one of these positions. You may invent as many details as you wish to get the job.
ATTENTION: CAREERS IN MARKETING
OPPORTUNITY TO BECOME A MEMBER OF AN INTERNATIONAL MARKETING TEAM PJP, a world leader in sales and
manufacture |
of cigarettes such as Camel, Winston and Salem |
||||
seeks brand |
managers |
in |
St.Petersburg. |
PJP offers |
|
challenging |
|
careers, |
excellent salaries, |
international |
marketing training and a western working environment.
BRAND MANAGER
We welcome candidates with the following qualifications:
Advanced |
Ambitious |
University Degree |
Disciplined |
Excellent analytical math |
Thinking |
Skills |
Ability to work |
Excellent communication |
independently |
skills |
Fluent written and spoken |
Western work experience a |
English |
definite advantage |
No previous business |
|
experience |
Send your CV and application letter to: UNIVERSAL PERSONNEL10 00 00,
Moscow POB 000 or (095) 000-11-11 Tel/Fax
We encourage graduates of military academies to apply for
RESEARCH MANAGER
Candidates will be considered with the qualifications listed above and additional market research experience. Interested candidates should bring their resume, in English, to:
PJP, Vasilievsky Ostrov, 66 Liniya, d. 333
Or fax their resume to the attention of John Smith. Fax (812) 222 11 33
13
Study and remember the expressions used in resume, application letter, at the interview.
As you can see from the enclosed resume, my |
Как видно из прилагаемого резюме, по опыту |
|||
experience and qualifications make me an |
работы и квалификации я являюсь отличным |
|||
excellent candidate for the position of … |
кандидатом на должность … |
|
||
I hope to hear favourably from you. |
Надеюсь получить от вас положительный |
|||
|
ответ. |
|
|
|
I am writing in response to the advertisement for |
Данное письмо является ответом на |
|||
a position of … which appeared in the (name of |
объявление о вакансии …, опубликованное в |
|||
newspaper) on (date). |
газете (название) от (дата) |
|
||
I am interested in applying for the position of … |
Я заинтересован в должности …(вакансия), на |
|||
advertised in (newspaper). |
которую была объявлена в газете (название). |
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I believe that my qualifications and experience |
Мне кажется, моя квалификация и опыт |
|||
closely parallel the requirements outlined in your |
работы |
соответствуют |
требованиям, |
|
advertisement. |
выделенным в вашем объявлении. |
|||
It would be a real thrill to receive your |
Мне было бы чрезвычайно приятно получить |
|||
employment offer for the position of … in your |
предложение о работе в должности в вашей |
|||
company. |
компании. |
|
|
|
A complete resume is enclosed. |
Полное резюме прилагается. |
|
||
I would welcome the opportunity to discuss my |
Я приветствую возможность обсудить свою |
|||
qualifications and career plans with you. |
квалификацию и планы на будущее с вами. |
|||
The position of … is the type of employment I |
Работа в должности … как раз тот вид |
|||
am seeking. |
деятельности, которым мне хотелось бы |
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|
заниматься. |
|
|
|
I greatly appreciate your confidence in me and I |
Я очень признателен вам за оказанное мне |
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am eager to apply my education, skills and |
доверие, и мне не терпится использовать свои |
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enthusiasm. |
знания, навыки и желание работать. |
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I am pleased to accept the position. |
Я с удовольствием принимаю Ваше |
|||
|
предложение о работе. |
|
||
As I understand the salary will be … . |
Насколько я понимаю, зарплата будет |
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|
составлять… |
|
||
I look forward to becoming a member of your |
С нетерпением жду возможности стать частью |
|||
team. |
Вашего коллектива. |
|
||
I would welcome the opportunity to contribute to |
Я |
с |
удовольствием |
воспользуюсь |
the success of you Company. |
возможностью внести вклад в успех вашей |
|||
|
компании. |
|
|
|
As a result of the discussion, I am confident that |
После нашего разговора я убедился, что моя |
|||
my background and experience would be a |
квалификация и опыт работы позволили бы |
|||
valuable addition to your stuff. |
мне стать ценным сотрудником вашего |
|||
|
коллектива. |
|
|
|
I am confident that my education, experience and |
Я уверен, что моё образование, опыт работы и |
|||
enthusiasm will enable me to excel in this |
энтузиазм позволят мне успешно справляться |
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position |
с обязанностями на этом посту. |
|
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