- •Государственное образовательное учреждение высшего профессионального образования
- •Английский язык
- •Английский язык
- •Starting up
- •Reading
- •Что такое менеджмент?
- •Unit 2 Company structure
- •Management structure
- •Confidential
- •The office space is not used efficiently and needs a complete reorganization. (For example, Accounts and General Office staff have to walk too far to the photocopying room, etc).
- •Working conditions: staff survey
- •Task
- •Listening
- •You will hear David Smyth, the Personnel Manager of a major European insurance company, answering questions about the way he interviews and selects candidates.
- •Language focus
- •Responses
- •Below you will find the details from the letter of application. Look at the outline of the letter on the left and indicate where the information below should go.
- •Unit 4 Planning and Strategy
- •Listening Developing a strategy
- •Language focus
- •Richard Thomas, a brilliant electronic engineer, left the company he had worked with for ten years in order to set up his own business. He felt there was a gap in the market for low-priced computer components.
- •Questions
- •Цель бизнес единицы – это плановый показатель деятельности фирмы, которого бизнес-единица стремится достичь, чтобы выполнить свою миссию. Поставленные цели должны быть согласованы и реально достижимы.
- •Под компетентностью бизнес единицы подразумевают особые способности бизнес единицы, обусловленные её кадровым составом, ресурсами и функциональными подразделениями.
- •Troubled times for Benson Group
- •This year Benson’s profits dropped by 25 % compared with the previous year. Today, Benson’s share price fell to just under $7 in anticipation of the results. Two or three years ago the share price stood at $10.
- •Describe the company’s profile according to the main points of SWOT analysis: strengths, weaknesses, opportunities and threats.
- •Innovative strategy
- •Words to remember:
- •Starting up
- •How important is creativity in business? Are creativity and innovation the same things? What are the conditions for creativity in business? Here what the psychologists think:
- •Adapted extracts from Jack Welch Speaks, by Janet Lowe
- •Language focus
- •Listening 1
- •Listen to the first part of the interview with Jeremy Keeley, an independent management consultant.
- •1. Why do people resist change, in his opinion? List the points he mentions.
- •2. Make a list of your own reasons.
- •Listening 2
- •taken over
- •Main Activities
- •Providing services and products for the oil, gas and electricity industries.
- •Recent Developments
- •Reasons for Cornerstone’s acquisition
- •1. Cornerstone will expand sales of Metrot products in Europe.
- •2. It will use Metrot as a base for launching its own products in Europe.
- •Comment
- •Listening
- •Listen to a television interview on Cornerstone’s plans for Metrot
- •Problems
- •Memo
- •Present situation
- •Listening
- •Customers
- •How often customers visit their restaurants
- •Food products bought most often
- •Task
- •Options
- •Unit 6 Goal-setting
- •Guidelines for presenters
- •Words to remember:
- •Unit 6 Goal-setting
- •Unit 7 Motivation and performance appraisal
- •1. J – James Broadacre, P – Pamela, M – Melvin
- •Pam talks about Maggie
- •Maggie talks about herself and Ian
- •Ian talks about himself and Stephen
- •Unit 8 Leadership and international business styles
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renew their contracts. The company must sell its own goods and build up its own image. In the long run, you would like an architectural solution to Benson problems. Stores should have a central elevator system and an ultra-modern shopping arcade on the top floor, under a giant glass dome.
Non-Executive Director
Discuss Benson’s problems with your colleague, the other non-executive director on the board. You are both advisers to the board. You may, therefore, make any suggestions or comments you wish concerning Benson Strategy. Be ready to criticize proposals made by other directors.
What steps would you take to recover the company if you were the managers of the Benson Group? What would be your recommendations?
Innovative strategy
Words to remember: merger – слияние
personality clash – личная ссора
hostile workforce – враждебно настроенные рабочие
to make someone redundant – сократить кого-то, уволить to hang on to weaknesses – цепляться за слабости
to give a rationale – представить мотив
to come to the conclusion – прийти к выводу to view changes – рассматривать изменения to encourage people – вдохновлять людей to swing the door open – распахнуть дверь to invigorate people – бодрить, оживлять
to relish changes – наслаждаться переменами increment – прирост, увеличение, прибыль
Starting up
How important is creativity in business? Are creativity and innovation the same things? What are the conditions for creativity in business? Here what the psychologists think:
1.Be a risk-taker. Those who are reluctant to take risks don’t innovate.
2.Be illogical. An over-reliance on logic kills off ideas before they have a chance to develop.
3.Let yourself be stupid from time to time. Great ideas often start out as stupid ideas.
4.Regularly rethink things. Problem-solving frequently involves breaking up problems into parts and putting them back together again in a different way.
5.Take advantage of lucky breaks. The most creative people never ignore an opportunity.