Учебное пособие 2100

ЗАДАНИЕ 10. Подтвердите словами из текста, что:

1.Менеджмент – это управление любой организацией. (Management is the administration of an organization.)

2.Менеджмент способствует успеху предприятия. (Management contributes to the success of the enterprise.)

3.Управление состоит из пяти основных функций. (Management consists of five main functions.)

4.Каждая организация должна "управлять" своей работой, сотрудниками, процессами, технологиями для максимальной эффективности.

(Every organization must "manage" its work, people, processes, technology to maximize effectiveness.)

5.Термин "менеджмент" – это собирательное слово, означающее менеджеров организации.

(The term "management" is a collective word describing the managers of an organization.)

ЗАДАНИЕ 11. Читайте текст, вставляя пропущенные слова, которые соответствуют тексту.

Management is the administration of an organization, whether it is a b…, a n…- f…-p… organization, or g… b… . Management implies e… c… : an enterprise e… implies human m… and implies some sort of successful p… or s… outcome. One habit of thought regards management as e… to "business a…" and thus excludes management in places outside commerce, as for example in c… and in the p… s… . H… this use of the term "management" often c… with the term "l…" – referring to those being managed.

ЗАДАНИЕ 12. Ответьте на вопросы, используя слова, данные в скобках.

1.What is management? (administration of an organization, a business, a not-for- profit organization, a government body)

2.What does management include? (setting the strategy of an organization, coordinating the efforts of employees, to accomplish objectives, the application of available resources)

3.What kinds of resources require management? (financial, natural, technological, human resources)

4.Why does management imply effective communication? (human motivation, successful progress, system outcome.)

5.What are the main functions of management? (planning, organizing, commanding, coordinating, controlling)

6.Who defined the essence of management as a science? (Henri Fayol)

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7.What do you know about the history of management? (the managers of an organization, the term contrasted with the term "labour")

8.How to define management on the whole? (the process of planning, organizing, coordinating, leading, controlling)

ЗАДАНИЕ 13. Расскажите об основных целях и задачах менеджмента по следующему плану, используя слова, данные в скобках.

1.The definition of management (the administration of an organization, the managers of an organization).

2.The core essence of management (setting the strategy of an organization, coordinating the efforts of employees, to accomplish objectives, the application

of available resources).

4.Spheres of application of management (a business, a not-for-profit organization, a government body, the public sector, charities).

5.Main functions of management (planning (forecasting), organizing, commanding, coordinating, controlling).

6.The history of management (the term contrasted with the term "labour").

7.The main purpose of management (to "manage" work, people, processes, technology to maximize effectiveness).

8.Management on the whole (the process of planning, organizing, coordinating, leading, controlling).

Text 2

Five Functions of Management

ЗАДАНИЕ 1. Прочитайте интернациональные слова и определите их значения, обращая внимание на части речи:

a)существительные: engineer, director, theory, theoretician, function, component, personnel, problem, action, implementation, manner, instruction, activity, integrity, audit, initiative;

b)прилагательные: modern, relevant, creative, active, organized, regular, positive, corrective;

c)глаголы: focus on, coordinate, guarantee, optimize, communicate, base, motivate, harmonize.

ЗАДАНИЕ 2. Прочитайте предложение и догадайтесь о значении выделенных слов.

1.Henri Fayol was a French coal-mine engineer, director of mines and modern management theoretician.

2.With respect to time and implementation, planning must be linked to and coordinated on different levels.

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3.An organization can only function well if it is well-organized.

4.Successful managers have integrity, communicate clearly and base their decisions on regular audits.

5.The final element of management involves the comparison of the activities of the personnel to the plan of action.

ЗАДАНИЕ 3. Используя образец и выражения, данные справа, определите основные функции менеджмента.

Образец: Organizing is an important function of the five functions of management.

1. Planning must		take	a) employees will know exactly what is required of them.
…			b) stimulating motivation and discipline within the group
2.	Organizing is …		dynamics.
3.	When	clear	c) an important function of the five functions of
commanding, …			management.
4.	Coordinating		d) the organization’s available resources and flexibility of
therefore aims at …			personnel into consideration as this will guarantee
5.	Controlling		continuity.
includes …			e) information	management,	measurement	of
			performance, and institution of corrective actions.

ЗАДАНИЕ 4. Познакомьтесь со словами и словосочетаниями, которые помогут вам понять текст:

1)application, n – применение, использование

2)continuity, n – непрерывность, преемственность, бесперебойность

3)define, v – дать определение

4)achieve, v – достигать, выполнять

5)provide, v – обеспечивать, обеспечить, снабжать

6)complete, v – завершить, выполнить

7)assign, v – назначать, отводить

8)require, v – требовать, предписывать, предполагать

9)level, n – уровень

10)available, adj. – доступный, имеющийся (в наличии)

11)measurement, n – измерение, оценка

12)staff, n – персонал, кадры

13)increase, v – увеличивать

14)supply, v – поставлять, снабжать

15)expand, v – расширяться, развиваться

16)behaviour, n – поведение, отношение, действие

17)carry out, v – осуществлять, выполнять

18)conformity, n - соответствие

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ЗАДАНИЕ 5. Прочитайте и переведите текст.

Five Functions of Management

Henri Fayol (1841–1925) was a French coal-mine engineer, director of mines and modern management theoretician. His scientific management theory forms the base for business administration and business management.

Henri Fayol defined five functions of management for the management component and these are still seen as relevant to organizations today. These five functions focus on the relationship between personnel and its management and they provide points of reference so that problems can be solved in a creative manner.

1. Planning

Planning is looking ahead. According to Henri Fayol, drawing up a good plan of action is the hardest of the five functions of management. This requires an active participation of the entire organization. With respect to time and implementation, planning must be linked to and coordinated on different levels. Planning must take the organization’s available resources and flexibility of personnel into consideration as this will guarantee continuity.

2. Organizing

An organization can only function well if it is well-organized. This means that there must be sufficient capital, staff and raw materials so that the organization can run smoothly and that it can build a good working structure. The organizational structure with a good division of functions and tasks is of crucial importance. When the number of functions increases, the organization will expand both horizontally and vertically. This requires a different type of leadership. Organizing is an important function of the five functions of management.

3. Commanding

When given orders and clear working instructions, employees will know exactly what is required of them. Return from all employees will be optimized if they are given concrete instructions with respect to the activities that must be carried out by them. Successful managers have integrity, communicate clearly and base their decisions on regular audits. They are capable of motivating a team and encouraging employees to take initiative.

4. Coordinating

When all activities are harmonized, the organization will function better. Positive influencing of employees behaviour is important in this. Coordination therefore aims at stimulating motivation and discipline within the group dynamics. This requires clear communication and good leadership. Only through positive employee behaviour management can the intended objectives be achieved.

5. Controlling

The final element of management involves the comparison of the activities of the personnel to the plan of action, it is the evaluation component of management. By verifying whether everything is going according to plan, the organization knows

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exactly whether the activities are carried out in conformity with the plan. Controlling includes information management, measurement of performance, and institution of corrective actions.

ЗАДАНИЕ 6. Найдите в тексте английские эквиваленты следующих русских слов и словосочетаний.

1)	составление плана действий	a) corrective actions
2)	активное участие	b) measurement of performance
3)	реализация, внедрение	c) evaluation component
4)	имеющиеся (доступные) ресурсы	d) to have integrity
5)	сырьевые ресурсы	e) employee
6)	работник, служащий	f) to be of crucial importance
7)	иметь решающее значение	g) raw materials
8)	быть целостностным	h) available resources
9)	оценочный аспект	i) implementation
10) измерение производительности		j) active participation
11) принятие корректирующих мер		k) drawing up a plan of action

ЗАДАНИЕ 7. Соедините части предложений по смыслу.
1.	Planning is …		a) information		management,		measurement	of
			performance and institution of corrective actions.
2.	There must be …		b) the	hardest	of	the five functions		of
			management.
3.	Return from all employees		c) sufficient capital, staff and raw materials so
will be optimized if …			that the organization can run smoothly.
4.	Coordination therefore aims		d) they	are given		concrete	instructions with
at …			respect to the activities that must be carried out.
5.	Controlling includes …		e) stimulating motivation and discipline within
			the group dynamics.

ЗАДАНИЕ 8. Вставьте необходимые предлоги.

1.… respect to time and implementation, planning must be linked … and coordinated … different levels.

2.The organizational structure … a good division of functions and tasks is … crucial importance.

3.Successful managers have integrity, communicate clearly and base their decisions … regular audits.

4.Positive influencing … employees behaviour is important … coordination.

5.… verifying whether everything is going according … plan, the organization knows exactly … the activities are carried out … conformity … the plan.

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ЗАДАНИЕ 9. Выбрав правильный вариант, закончите следующие предложения.

1.Henri Fayol was a French coal-mine engineer, … and modern management theoretician.

a)director of mines; b) supervisor of mines.

2.These five functions of management focus on … between personnel and its management.

a)the relationship; b) creative manner.

3.Planning is looking … .

a)back; b) ahead.

4.Coordination requires clear … and good … .

a)communication/leadership; b) team/initiative.

5.The final element of management involves the … of the activities of the personnel to the plan of action.

a)measurement; b) comparison.

ЗАДАНИЕ 10. Подтвердите словами из текста, что:

1.Пять функций управления сосредоточены на отношениях между персоналом и его руководством.

(Five functions of management focus on the relationship between personnel and its management.)

2.Планирование должно учитывать имеющиеся в организации ресурсы и гибкость персонала.

(Planning must take the organization’s available resources and flexibility of personnel into consideration.)

3.Организационная структура с хорошим разделением функций и задач имеет решающее значение.

(The organizational structure with a good division of functions and tasks is of crucial importance.)

4.Эффективность работы всех сотрудников будет повышена, если им будут даны конкретные указания.

(Return from all employees will be optimized if they are given concrete instructions.)

5.Согласование действий направлено на стимулирование мотивации и дисциплины.

(Coordination aims at stimulating motivation and discipline.)

6.Контроль включает в себя управление информацией, измерение эффективности и организацию корректирующих действий.

(Controlling includes information management, measurement of performance and institution of corrective actions.)

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ЗАДАНИЕ 11. Читайте текст, вставляя пропущенные слова, которые соответствуют тексту.

D… up a good plan of action requires an active participation of the e… organization. An organization can only f… well if it is well-o… . S… managers are capable of m… a team and encouraging employees to take i… . Only through positive e… b… management can the intended o… be achieved. Controlling is the evaluation c… of management.

ЗАДАНИЕ 12. Ответьте на вопросы, используя слова, данные в скобках.

1.Who was Henri Fayol (1841–1925) and what is he famous for? (a French coalmine engineer, director of mines and modern management theoretician, the base theory for business administration and business management)

2.What do the main functions of management focus on? (the relationship between personnel and its management)

3.Why planning is the hardest of the five functions of management? (must take the organization’s available resources and flexibility of personnel into consideration)

4.Why organizing is of crucial importance in management? (good division of functions and tasks)

5.How may return from all employees be optimized due to commanding function? (give concrete instructions, with respect to the carried out activities)

6.What is the main purpose of coordinating? (stimulating motivation and discipline)

7.What does controlling include? (information management, measurement of performance, institution of corrective actions)

ЗАДАНИЕ 13. Расскажите об основных функциях менеджмента по следующему плану, используя слова, данные в скобках.

1.Henri Fayol and his theory of management (a French coal-mine engineer, director of mines and modern management theoretician, the base theory for business administration and business management).

2.Five functions of management (focus on the relationship between personnel and its management; provide points of reference to solve problems in a creative manner).

3.Planning (must take the organization’s available resources and flexibility of personnel into consideration, guarantee continuity).

4.Organizing (good division of functions and tasks, leadership requirement).

5.Commanding (return optimized from all employees, concrete instructions with respect to the activities).

6.Coordinating (stimulating motivation and discipline).

7.Controlling (information management, measurement of performance, institution of corrective actions).

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Тексты для самостоятельной работы по теме «Management»

Text A

Прочитайте текст и выполните задание.

Types of Organizations

There are a variety of legal types of organizations, including corporations, governments, non-governmental organizations, political organizations, international organizations, armed forces, charities, not-for-profit corporations, partnerships, cooperatives, and educational institutions.

Formal organizations

An organization that is established as a means for achieving defined objectives has been referred to as a formal organization. Its design specifies how goals are subdivided and reflected in subdivisions of the organization. Divisions, departments, sections, positions, jobs, and tasks make up this work structure. Thus, the formal organization is expected to behave impersonally in regard to relationships with clients or with its members.

Informal organizations

In contrast to the appointed head or chief of an administrative unit, a leader emerges within the context of the informal organization that underlies the formal structure. The informal organization expresses the personal objectives and goals of the individual membership. Their objectives and goals may or may not coincide with those of the formal organization.

In prehistoric times, man was preoccupied with his personal security, maintenance, protection, and survival. Now man spends a major portion of his waking hours working for organizations. His need to identify with a community that provides security, protection, maintenance, and a feeling of belonging continues unchanged from prehistoric times. This need is met by the informal organization and its emergent, or unofficial, leaders.

Leaders emerge from within the structure of the informal organization. Their personal qualities, the demands of the situation, or a combination of these and other factors attract followers who accept their leadership within one or several overlay structures. Influence is the ability of a person to gain cooperation from others by means of persuasion or control over rewards. Power is a stronger form of influence because it reflects a person's ability to enforce action through the control of a means of punishment.

WRITING TASK

Напишите эссе на английском языке на тему «Types of Organizations: Formal and Informal Organizations».

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Text B

Прочитайте текст и выполните задание.

Types of Business Entity

A company limited by guarantee

Commonly used where companies are formed for non-commercial purposes, such as clubs or charities. The members guarantee the payment of certain (usually nominal) amounts if the company goes into insolvent liquidation, but otherwise, they have no economic rights in relation to the company. A company limited by guarantee may be with or without having share capital.

A company limited by shares

The most common form of the company used for business ventures. Specifically, a limited company is a company in which the liability of each shareholder is limited to the amount individually invested with corporations being the most common example of a limited company. A company limited by shares may be a publicly traded company or a privately held company.

A company limited by guarantee with a share capital

A hybrid entity, usually used where the company is formed for non-commercial purposes, but the activities of the company are partly funded by investors who expect a return.

A limited liability company

A company – statutorily authorized in certain states – that is characterized by limited liability, management by members or managers, and limitations on ownership transfer, i.e., L.L.C. LLC structure has been called "hybrid" in that it combines the characteristics of a corporation and of a partnership or sole proprietorship. Like a corporation, it has limited liability for members of the company, and like a partnership it has "flow-through taxation to the members" and must be "dissolved upon the death or bankruptcy of a member".

An unlimited company with or without a share capital

A hybrid entity, a company where the liability of members or shareholders for the debts (if any) of the company are not limited.

WRITING TASK

Подготовьте презентацию на английском языке на тему «Main Types of Business Entity and Less Common Types of Companies».

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Unit 4

Public Relations and Advertising

Text 1

Advertising and Public Relations

ЗАДАНИЕ 1. Прочитайте интернациональные слова и определите их значения, обращая внимание на части речи:

a)существительные: public, organization, product, communication, channel, professionals, media, role, image, company, client, crises, program, encyclopedia, individual, corporation, institution, campaign, revolution, masses;

b)прилагательные: philanthropic, traditional, industrial;

c)глаголы: address, plan.

ЗАДАНИЕ 2. Догадайтесь о значении выделенных слов в предложении.

1.An attractive appearance makes a favorable impression at the first meeting.

2.His ideas are still relevant today.

3.Persuasion is the best way to get children to do something.

4.My father keeps the tools in the garage.

5.Sometimes people act as individuals but at other times they act as a group.

ЗАДАНИЕ 3. Используя образец и выражения, данные справа, скажите, какие задачи решают специалисты по связям с общественностью.

Образец: PR professionals manage crises that threaten company image.

		a) manage crises that threaten company
		image.
		b) cultivate favorable relations for
		organizations with their key publics.
		c) establish and maintain goodwill and
1.	PR practitioners …	understanding between an organization
2.	PR professionals …	and its publics.
		d) closely monitor numerous media
		channels.
		e) work with members of the news
		media.
		f) build awareness and a favorable
		image for a company or client.
		g) build goodwill among an
		organization’s target market.
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