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Help always at hand: a mobile is a girl’s best friend

If it fits inside the pocket, keeps you (0) A as well in touch with your office, your mother and your children, it is (1) _____worth having. This is the (2)_____ of the (3)_____ ranks of female mobile-phone users who are beginning to (4)_____ the consumer market.

Although Britain has been (5)_____ to be one of the most expensive places in the world to (6)_____ a mobile phone, both professional women and (7)____ mothers are undeterred. At first, the mobile phone was a rich man plaything, or a businessman’s (8)-_____ symbol. Now women own almost as many telephones as men do – but for very different reasons.

The main (9)_____ for most women customers is that it (10)____ a form of communication back-up, wherever they are, in case of (11)_____ . James Tanner of Tancroft Communications says: “The (12)_____ of people buying phones from us this year were women – often young women – or men who were buying for their mothers, wives and girlfriends. And it always seems to be a questionof (13)____ of mind.

“Size is also (14)_____ for women. They want something that will fit in a handbag,” said Mr Tanner. “The tiny phones coming in are having a very big (15)_____ . This year’s models are only half the size of your hand.”

0

A safe

B secure

C guarded

D protected

1

A totally

B certainly

C absolutely

D completely

2

A vision

B vista

C view

D panorama

3

A swelling

B increasing

C boosting

D maximising

4

A master

B dominate

C overbear

D command

5

demonstrated

B shown

C established

D seen

6

A function

B drive

C work

D run

7

A complete

B total

C full-time

D absolute

8

A prestige

B fame

C power

D status

9

A attraction

B enticement

C charm

D lure

10

A supplies

B furnishes

C provides

D gives

11

A urgency

B emergency

C predicament

D contingency

12

A most

B preponderance

C majority

D bulk

A tranquility

B calmness

C serenity

D peace

14

A crucial

B necessary

C urgent

D essential

15

A impact

B impression

C perception

D image

Unit X smart stuff

EXERCISE 1

Read the words and word combination below and give their English equivalents:

Increasingly, electronic gadgets, become familiar with, accessories, fingermarks, pocket-sized computers, tiny sensor, frown, eventually, ready-to-wear items, otherwise, to improve technology, predict, fashionable items, useful application, succeed, crazy inventions, to pop up, easily-wearable accessories.

EXERCISE 2

Read the instructions, the title and the first paragraph. Be ready to answer:

• What does the title refer to?

• What kind of products do you think the rest of the article will talk about?

EXERCISE 3

Read the rest of the text and find out:

• what products are mentioned.

• what applications they have.

EXERCISE 4

Read the article about the latest developments in computer technology and be ready to answer the questions after the article, choose the answer (А, В, С or D) which you think fits best according to the text.